MaGIC

Madrid Gastronomic
International Center

    Our Role

  • Art direction
  • Brand strategy
  • Concept development
  • Copywriting
  • Video production
  • Website design

BRIEFING

 

MaGIC (Madrid International Gastronomic Center) is a university project (under URJC) born out of the need for gastronomic qualifications.

 

 

 

CAMPAIGN

 

We were asked to build the brand from scratch so we developed the whole Brand Identity.

play

Strategic Map

Brand Identity
Naming
Art direction
Graphic universe
Website
Logo

Logo & Web Design

How could we create a logo that combined food and science? First of all, we decided to avoid using the typical food-related icons like forks, knives, spoons or chef hats, and go for an original one: a bell. This way we gained recognition in the gastronomical world without being generic. In addition, the shape reminds you of a plate cover or wrap, connecting directly to a dish that is ready and preserved, as well as to a capsule or biome. Also, the logo is designed to be versatile and therefore able to adapt to any platform or content.

A new way of understanding gastronomy.

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