Our Role

  • Art direction
  • Brand strategy
  • Concept development
  • Copywriting
  • Website design



We were requested to rebrand Edasi, an online platform created by Mexican driver Esteban Gutiérrez, dedicated to bringing fans and enthusiasts closer to the world of motorsport and official F1™ products and accessories.






We developed the whole brand strategy; from insights detection and tone of voice to logo creation. We produced several Social Media contents to capture the new brand essence.


Strategic Map

Art direction
Brand Strategy
Logo creation
Content strategy
Social media

Rebrand process

In order to rebrand Edasi, we identified the main values that the brand had to communicate and started to rework their logo, so it connected better to the universe it had to represent. Having this in mind, we combined different elements until we found a visual synthesis that was versatile enough to work in different supports including merchandising.

After the rebranding process, we managed to create a brand that was premium and close at the same time.

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