Amnesty International

The memory’s storage room

    Our Role

  • 3D
  • Art direction
  • Copywriting
  • Motion Graphics
  • PR
  • Social Media Content
  • Video production



Every day we are bombarded with information and news. So much so that every new one ends up buried under the next one until we completely forget about them, regardless of their importance. This is why we were requested to create a YouTube and social media membership campaign for the Spanish market, to get people to join Amnesty International Spain and create awareness about this problem.






El Trastero de la Memoria (The memory’s storage room), is a campaign that invites us to take a walkthrough our memory and reflects on how fast we forget important things.


Strategic Map

Art direction
Motion graphics
Press note
Social media
Video post

Everything you forget is very real out there and it’s happening right now.

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