Pringles Football

Celebrate with Joaquín

    Our Role

  • Art direction
  • Campaign strategy
  • Concept development
  • Content production
  • Copywriting
  • Filmmaking
  • Influencer marketing
  • Motion Graphics
  • PR
  • Social Media Content

BRIEFING

 

Increase the brand’s relevance and sales during the Football World Cup period.

 

 

 

CAMPAIGN

 

We created a series of four short-episodes for social media about international Spanish football player Joaquín Sánchez and what we denominated “The curse of the small goal”. In 2002 Joaquín missed a very important penalty with the national team so we made Pringles help him to overcome this bad experience.

play

Strategic Map

Mini series:
4 episodes
Social media
User generated content
Colaborated with animal shelters
Pos activation
PR
(media)
Graphic pieces
Mini videos

Episodes

Are curses real? And if they are, is there some way of breaking them? Discover the process of how Pringles helped Joaquín Sánchez break the small goal’s curse.
play
play
play
play

Thanks to Pringles, the curse is broken.

Goals
  • 2M reach

  • 730K views

  • 220K interactions

Cookies make your experience on our website sweeter. By clicking “Accept”, you consent to the use of cookies . For more information visit our Cookie Policy and Privacy Policy.