BRIEFING
We received a brief in which we were asked to prepare an annual digital communication plan for Pringles, around the concept of “appetizer” and taking into account their new brand image and new brand concept: Mind-Popping.
CAMPAIGN
We created a campaign in which the assets were not only related to the moment of consumption of the appetizer but also to moments or themes that were important for the brand’s fans throughout the year (summer, village parties, gaming, football, Valentine’s Day, among others). In this campaign, we used different formats such as videos, static posts, still lifes, and collaborated with many influencers that gave a final push to our ideas.
