BRIEFING
We were requested to create a strategic and creative campaign for the launch of a new cereal product in Spain.
CAMPAIGN
We prepared a digital plan designed with Data Driven Creatives technology (data driven advertising). These are creatives made ad hoc, automatically and in real time for each type of user in order to know which specific design and message would have a better impact on possible clients. This system of intelligent advertising also takes into account variables such as the time of day, in the case that the geolocation indicates a city or field.
