La Caixa

Carnet Jove

Our Role

Art direction
Campaign strategy
Filmmaking
Influencer marketing
Social Media Content
Video production

BRIEFING

La Caixa requested us to create a Social Media campaign to increase the number of members of Carnet Jove community.

CAMPAIGN

We communicated the benefits (discounts) of being part of it by creating a Social Media Strategy. We did a series of interviews with well-known people from the Catalan cultural, sports and social scene. In addition, we created several still-lifes enhancing the opportunities being part of the community bring.

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Strategic Map

Campaign strategy

Influencer marketing

Art direction

Video poduction

Film and photo shooting

Still-Lifes

What could we do to show the benefits of having the “Carnet Jove” in an attractive way? We decided to do it with colorful still lifes that communicated the different discounts with a call to action that invited people to move and do the things they liked.

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Interviews

If a friend or a referent recommends something to you, it is highly possible that you’ll give it a shot. That is why we decided to interview cultural referents and in the end ask them to recommend a specific discount from Carnet Jove.

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